As baby boomers opt for assisted living over traditional nursing homes, the potential marketing opportunities for assisted living are skyrocketing. From now until 2030, 10,000 baby boomers will hit retirement age daily! The tide is rising, and you can rise with it by successfully marketing your senior living community.

Why is senior living marketing so important?

Expensive and lifelong purchases are the two types of purchases most people research extensively before buying. Retirement communities fall into both of these categories. This means seniors and their children will be researching online when making a decision about your retirement community.

The senior living industry is growing exponentially. Baby boomers are shopping for aging parents. Increasingly, they’re researching for themselves too. They’re looking at levels of care and also senior living benefits — they may be downsizing, but they have strong independence values.

Senior living prospects have high expectations. And today’s seniors (and their adult children!) are internet-savvy. They use their computer, social media, email, texting and their smartphone to research information about assisted living and nursing home options.

You also face growing competition. If you aren’t telling your story in the right way, to the right people, you cannot stand out. You need marketing that builds trust and confidence. Marketing that sets your services apart from the rest.

Our Marketing Services


Engage and convert traffic with a high-performing, responsive digital foundation built for Senior Living

Direct Mail

Bring your brand to their front door with proven, high-tough direct-response tactics.

Digital Marketing

Maximize your marketing ROI through highly targeted, quickly optimized digital channels.

Graphic Design

As a full service graphic design company, we can handle all of your design needs.

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